Boricua Soul Will Take Over the Revolving Temporary Space, Sept. 6-30,
Will Mark One Year Anniversary of Hurricane Maria with 10% of Sales, 9/20
While the island of Puerto Rico is some 1,500 miles from Downtown Durham, foodies in the Bull City will have the opportunity to grab a popular taste of fusion Caribbean cuisine based heavily on PR classics.
Boricua Soul, a self-described Puerto Rican soul restaurant, will launch as the second tenant of the PopUp @ American Tobacco space after a successful two-week run by Venezuelan Coffee purveyor Caballo Rojo.
Boricua Soul is the product of husband and wife duo Toriano and Serena Fredericks. Both have drawn on their multi-ethnic and rich culinary ancestry to create unique flavors that have most recently been found in their food truck by the same name. The restaurant (and truck) specialize in using West African, Native Indian and European ingredients and techniques as a result of the African slave trade. According to Toriano and Serena, these foods tell the story and act as a vehicle to transport history from the past.
This will be their first go at a brick and mortar location.
“We’ve been working around the clock for years creating our menu and delivering it to hungry folks from all walks of life via our food truck,” says Serena. “We can’t wait to finally set down some at least temporary roots with a real restaurant at one of the most popular destinations in our community.”
Boricua Soul will occupy PopUp @ American Tobacco from September 6 – September 30.
September also marks the one year anniversary of Hurricane Maria which devastated Puerto Rico with effects still being felt today. To support the island, Boricua Soul will donate 10% of their sales on 9/20, the date the hurricane made landfall, to United for Puerto Rico.
Boricua Soul will welcome Durham’s hungry lunch crowd Monday through Friday 11 a.m. – 2 p.m. They’ll be open for dinner on Fridays from 5 – 8 p.m.
More on PopUp @ American Tobacco Campus
PopUp @ American Tobacco Campus will regularly feature new entrepreneurs and their concepts. The revolving showcase deepens and enhances Durham’s role as “the Startup Hub of the South.”
Entrepreneurs can review PopUp @ American Tobacco Campus’ microsite (www.popupdurham.com) for details and information on how to be involved.
Consumers can also check the microsite for information on the latest PopUp showcase. American Tobacco’s social channels (Facebook, Twitter, and Instagram) will carry PopUp news. The hashtag is #PopUpDurham. Images for press are here.
About Capitol Broadcasting
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV , WRAL Digital , WRAZ-TV , WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM , WCMC-HD2, WCMC-HD3 , WCLY-AM , WCMC-HD4 , Microspace , CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality and Bull Durham Beer Co., and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC; and Professional Builders Supply (an equity partnership) in Morrisville, NC.