Best of the Bull is the leading Durham digital media brand. We help brands, event producers, experience providers, restaurants and other local businesses grow through customized branded social campaigns that drive tangible business results.

We love local advertising. Unlike others, we don’t view advertising as a necessary evil that pays for other stuff – we love it. Why? People want to hear from local businesses, attend great events, and discover new places around Durham. That’s why we exist and why locals follow us, visit our website, and subscribe to our newsletter.

Overview & Audience Snapshot

What We Do

We publish new, useful guides to Durham weekly, maintain a popular event calendar, spotlight local businesses, send a handcrafted newsletter each week, and do original reporting straight to Instagram and Facebook.

The Numbers

  • Monthly Pageviews: 80,000+
  • Weekly Newsletter Subscribers: 6,000
  • Social Media Following: 30,000+

Our Audience

Our audience is active, upscale and educated. They’re the social planners in their friend groups, families, and workplaces. Our readers visit our website or follow our social media to plan their own free time and local entertainment budget. 

  • 59% female
  • 41% male
  • 70% between the ages of 18-44
  • 88% eat or drink out 4 or more times a month. And 46% eat or drink our 10 or more times a month.

Award-Winning Website and Social Media

  • Voted Best Local Interest Website in the 2018 Indy Week’s Best of Triangle Awards
  • Currently nominated for Best Instagram, Facebook, Local Interest Website, Local Interest Blog, and Local Do-Gooder in the Indy Week’s Best of Triangle Awards! (Voting is ongoing)




Looking to gain exposure for your business or event? Here’s what we suggest!

There is a 10% discount for Shop Durham members, nonprofits, and combinations of 2 or more sponsorships.

Instagram Sponsored Content

Buy Here

Feature your business or event to our 30,000+ local followers to gain exposure and more followers. Buy here

Weekend Guide Sponsor

Buy Here

Every Thursday we round up the top events happening that weekend. Reach averages 10,000 locals. Your logo will be present on the article AND on the first Instagram story.

Have an event? Boost Your Calendar Listing

Buy Here

You can add your event to our calendar for free anytime, but with a Boosted Calendar Listing, your event flier, logo or image will be added to your listing, making stand out from competing events in our calendar. Only paid calendar listings include images. Includes a feature in Instagram stories weekend roundup.

Sponsor a Guide to Durham

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Gain brand recognition and exposure by sponsoring one of our popular guides or we can craft one that relates directly to your business. Our guides are not short-lived news stories, they are especially evergreen sources of important information for locals looking for places to eat, drink, shop, and explore daily. Popular guides average 15-20k views. Buy here

See an example of one of our most popular guides here

Event Page Sponsor

*Sold out until Oct. 2020 | Buy Here

Our event page is the go-to resource for locals looking for things to do in Durham! Get a full size banner with a direct link right at the top of the event page to highlight your business or upcoming event. Monthly reach averages 30,000+ views. Banner is displayed on the website AND app.

Monthly Top Events Sponsor

Buy Here

Every month we round up 20 or more of the top events happening that month in Durham. One of our top articles each month, it’s featured on the newsletter, Instagram, Facebook, and Twitter. Reach averages 15,000+.

Newsletter Sponsor

Buy Here

Every Thursday morning we send out a newsletter with a brand new guide and the weekend’s top events. Gain brand recognition and exposure by sponsoring one of our weekly newsletters with a reach of 6,000+ locals. Buy here

App Partnership

$300/per promotion | Buy Here

Our app is packed with useful guides to Durham and local businesses. Get more customers directly in the door with a custom deal for your business. Users will show our Best of the Bull app at your location for a exclusive deal. Example: 10% off your purchase for a limited time. Recent clients include Chet Miller and Tiny. Contact us to learn more!

Shop Durham Member

Free (Reserved for locally-owned, independent Durham Businesses)

Current local business members include: Cocoa Cinnamon, Durham Distillery, Joe Van Gogh, Monuts, ZenFish, Durham Co-Op Market, Unscripted Hotel, and 200+ other Durham businesses. Join for free here

Ready to do this thing?

YES! We can’t wait to work with you. Just fill out the form below to get touch with us and mention the partnership you’re interested in! We have a pretty awesome Director of Partnerships and he’ll be in touch with you soon.

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