American Tobacco’s PopUp fever is spreading down Blackwell Street. In addition to the wildly popular PopUp @ American Tobacco Campus, the retail space’s Diamond View neighbor at The Bullpen will soon host temporary restaurant and retail concepts. The additional space will meet the overwhelming response from both small business owners and consumers for the PopUp concept.

New Partnerships

The first retail partnership will be underway on Nov. 6 with American Underground Startup Stampede team Beard and Lady, an all-natural, apothecary-inspired personal care and grooming products for men and women.

They’ll wrap-up their tenure at The Bullpen on Small Business Saturday, Nov. 24, and will re-open in the original PopUp @ American Tobacco space Dec. 12-23.

Collaboration between NC Oyster 365 and Bull Durham Beer Coming!

In addition to Beard and Lady, The Bullpen will also host a one night only collaboration between NC Oyster 365 and Bull Durham Beer to celebrate the release of the latter’s Winter Ale on Nov. 16. Tickets for the event can be purchased here.

“Our goal for the PopUp @ The Bullpen is to bring in exciting retail concepts and restaurateurs and pair them with our Bull Durham Beer favorites as well as seasonal selections,” says Ryan Trecartin, Events and Marketing Manager, Bull Durham Beer. “Across the country, we’re seeing this great intersection of food, beer, and small business retail come together to offer their community a unique experience.”


Also See: How to Do Durham in a Day


How to Apply

Ryan and the teams at The Bullpen and Bull Durham Beer have opened their application process for additional PopUp concepts and interested small business owners can apply via the PopUp @ American Tobacco site: popupdurham.com.

Dates and Times:

  • Beard and Lady – The Bullpen PopUp
    • Nov. 6-24
      • Tuesday-Saturday 11am-7pm
  • Beard and Lady – PopUp @ American Tobacco
    • Dec. 12-22
      • Mon., Tue., Wed. 11am-5pm
      • Thurs., Fri., Sat. 11am-7pm
  • NC Oyster 365 and Bull Durham Beer Winter Ale Release Dinner
    • Nov. 16 – 6-9 p.m.

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