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“How to Build and Monetize a Following on Social Media” Masterclass @ JB Duke Hotel

February 26 @ 5:00 pm - 7:00 pm


The JB Duke Hotel, a premier, AAA Four Diamond hotel property located on Duke University’s campus, is hosting a free masterclass, titled “How to Build and Monetize a Following on Social Media,” on Monday, February 26 from 5-7 p.m. in the Atrium. Led by Aaron Dinin, Ph.D. faculty at Duke University and co-founder of Audience Acceleration Labs, this dynamic class will explore why social media is a powerful, important tool for professionals to leverage and explains the fundamental steps for growing and monetizing an online audience. 

The free class is limited to 25 attendees, and advanced registration is required by completing the following form: Small bites and beverages will be available for purchase.  


Dr. Dinin, a passionate entrepreneur, educator, writer and creator with over 6.7 million likes on TikTok, teaches entrepreneurship and social marketing at Duke University and leads Audience Acceleration Labs – an agency that helps professionals spanning all industries leverage popular social platforms to elevate their brand. His teachings on building strong businesses and audiences have been featured on The Today Show, Bloomberg, Wired Magazine, Cosmopolitan and TEDx Talk. Prior to teaching, Aaron spent 15 years building venture-back technology companies.  

Dr. Dinin’s masterclass is part of the “Dive Into Durham” Masterclass Series – a free weekly program hosted by the JB Duke Hotel and the neighboring Washington Duke Inn & Golf Club in which experts from across the Triangle area share their professional insights and insider tips to help hotel guests and community members develop personally and professionally. Interested participants can explore the additional class offerings via the registration link above, including “Intro to Birding,” “The Poet’s Toolbox: Becoming a Better Writer” and “The Principles of Interior Design.”  


For more information, follow the JB Duke Hotel on Instagram at @jbdukehotel and the Inn at @washingtondukeinn.


February 26
5:00 pm - 7:00 pm


JB Duke Hotel
(919) 660-6400
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JB Duke Hotel
230 Science Drive
Durham, 27708 United States
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