Wellness Startup to Take Over Campus’ Famed Lawn for a Series of Fun, Free Events Designed to Introduce Mindfulness Via Activities for the Whole Family

(Durham, NC) – April 10, 2019 – American Tobacco is partnering with American Underground-based wellness startup, Growga, to launch a series of free, family events on the campus’ famed and beloved amphitheater lawn this spring.

The series will launch as part of Growga’s mindfulness-focused campaign for all Triangle families to celebrate a ‘Mindful May.’ Growga’s teachers will lead families through fun activities designed to not only bring them closer together but also reinforce key mindfulness tactics that will help both kids and parents work through the stresses of an increasingly hectic daily life.

Parents who register will also receive exclusive daily content such as free meditations, kids mindfulness activities, and interviews with mindfulness experts. They will also receive an invitation to a closed Facebook group which will provide additional tools to help them along their month-long (and beyond) mindfulness journey.

Launching on April 13 as part of the Durham 150 Celebration, Growga will offer the following classes at American Tobacco Campus:

  • May 4 – 5:30 pm – Star Wars Yoga and Jedi Mindfulness – Will coincide with Star Wars Day at the Bulls
  • May 7 – 11 a.m. – Google I/O Extended Breakout Session @ American Underground – Mindfulness for Coders (Separate registration here)
  • May 18 – 10:30 am – Growga Family Fun: Celebrating the International Day of Families through Partner Yoga, Community, and Mindfulness
  • June 15 – 10:30 am – Growga Family Fun: Expeditions – Growga will take families on an imaginative journey around the world and practice fun movement and pretend play.

All classes will be free and donations accepted for Growga Gives, a philanthropic arm of the business designed to fund scholarships for children and schools unable to pay for Growga classes.

“As part of Mindful May at American Tobacco, we want to invite all families from the community to join us at a destination they know and love to take part in fun, technology-free, silly, and, ultimately, valuable activities that are going to help them reset some of the anxiety that is keeping them from truly thriving,” says Emily Behr, owner and founder, Growga. “Growga’s mission is to reverse the staggering statistics facing kids and adults today: one in five people will have an anxiety disorder by the time they are 18 and the median age for these diagnoses is now six-years-old.”

Launched in late 2017, Growga has grown from one class Emily taught at her neighborhood community center to more than 60 monthly classes taught by 13 teachers across Chatham, Durham, Wake and Alamance counties with more territories coming online soon.

“As American Tobacco focuses on the types of new businesses and entrepreneurs we wish to partner with on campus, we recognize that companies like Growga and startup leaders like Emily are the type that are going to truly differentiate us and continue to make us one of the most renowned destinations in the country,” says Michael Goodmon, senior vice president, Capitol Broadcasting Company. “And, personally, as the father of four young kids, I worry constantly about the unprecedented stresses our kids face today. Going outside to hit a ball or chase your friends around has been replaced with screentime and kids having their own online calendars. We need more Growgas to show not only our kids but all of us, that we need to change or else the problems we face personally and as a community are only going to get worse.”

Growga’s offerings include mindfulness classes for parents and kids from birth to high school, as well as corporate training to support mindfulness in the workplace.

Adds Emily, “At Growga, we want everyone, adults and kids alike, to realize that a more mindful existence is getting back to a less busy, less stressed way of living and enjoying life. It isn’t sitting in an expensive studio, practicing meditation for hours on end with high-priced gurus. Mindfulness is about turning off the distractions for a little bit of time on a consistent basis to realize your true intentions, desires, and goals. At Growga, we try to accomplish that by mixing in well-researched and established techniques into fun activities like play, music, art, movement, and drama.”

Growga teaches classes across Durham, Orange, Chatham, Alamance and Wake Counties at locations including: Community Power Yoga, Yoga Garden PBO, Downtown Yoga & Barre, Sprout Farm, and within organizations such as the YMCA of the Triangle (youth programs), Partnership for Youth Opportunity, and schools across the area.


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